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Posts Tagged ‘organic search results’

Anchor text is the most important thing

November 17, 2008 9 comments

(or where I tell you how to get more hits for keywords by using it in your anchor text)

It’s no secret that I think organic search results are the way to go for making money online.  The social web is great, and fun, but I don’t think social traffic converts well.  I mean, you guys are reading this right?  Most of you browse here from other blogs that I’ve left a comment on.  How many of you feel like throwing me a little affiliate bone and buying some cool web hosting?  yeah…..none of you?  Hmmm that’s my point entirely.  See now if I ranked really well for the search phrase “where can I buy cool web hosting”, then I bet I would make a lot more money, even if my traffic halved.  Why?  Because people browsing this page would already want to buy something.  They would be looking for a product.  You lot are just looking.  Buncha of tire kickers, the lot of you (but I still love you all, please leave a nice comment….I will bribe you if I have to….what do you want? 🙂 ).

Yeah, so how to get all important organic search traffic?  Backlinks.  That’s the way you get up in the ranks of the old backrub search engine….erm I mean google.  You know, I offered a link to someone a while ago, asked them what anchor text they wanted.  Their reply was “I don’t care what anchor text you use”.  Really?  I mean really?  you don’t care?  You should care!  you should care a lot!!!  What if I link to you with the phrase “cunty the sardine”?  You going be happy with that?  Is that what you want the big G to associate your site with?  Really?  That’s an anchor text you want?  Man, sometimes I wonder…….tell you what, someone offers me a backlink with my choice of anchor text, I thank them profusely and consider carefully what I want to rank for.  That’s what I do.

With that in mind, it’s always interesting to see what organic search phrases you are ranking for.  Take them, analyse them a little and decide which ones you want to rank better for.  I mean, might as well capitalise on traffic right?  So, what have people searched on to get to me?  Well, some phrase are just bizzare.  I mean someone actually found me with the phrase pavlov vodka. lol…..have to chuckle at that one. Another reader hit me from using wealthiest adsense. Wow. That one I wouldn’t mind more of. That one and a few related searches could bring in a tidy profit if handled correctly. How about wordpress theme. Woooooosh……that could bring a rush of traffic. Might not be profitable given the vast expanse of free wordpress themes out there, but still. My favourite so far: the best and worst way to make money online. That’s the money baby! Give me that one. Then I paste up a thin affiliate site with a bunch of reviews of some cool products….give a few “editors picks” and hey presto.  That would really turn this puppy into a cash blog.

Pay attention to you anchor text. If someone offers you a choice…..grab it with both hands!