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Archive for March, 2009

Honest Reviews Online

March 27, 2009 7 comments

(or Why do I miss all the fun)

You know, you take a week off from the internet and you miss all the fun. But I’ll report on it anyway, because I have nothing better to do today and some more content for my site here is good!

What do you suppose the best way to make money online in the make money online niche is? Start a website about making money online? start blogging about how to make money online? start a blog chronicalling your escapades in the make money online niche? Well, no, not really. See, this is what most of us noobs do. Me included…..this blog is proof of that. I started it with the nieve thought that an MMO blog would bring in cash. But, it doesn’t. Well, not like they all say it will. Of course my blog is tinged with cynicism and sarcasm so nyanyanyanyanya. The best way to make money online in the make money online niche is to sell a product. Not just any product, but a product that promises to make people money online :). Of course, you don’t really want to stop there, because your product isn’t going to teach them to make a nice passive income online with adsense or anything. No no no no, what you really do is make a very attractive affiliate scheme with your product. You put the usual bullshit in the e-book or web-building product as everyone else. You know – the super duper five point action plan to wealth and riches online…..get a domain name, get some hosting, install a blogging platform (wordpress obviously), write about your passion, put adverts up and hey presto. That won’t work in and of itself, but your product is crafty, you get people to help sell your make money online product. How? Well you get ’em all hyped up…you give them a biiiiiig affiliate incentive and basically people start writing reviews about your product and linking back to you. Once you get a critical mass, you win, because you have managed what you should have told them in the first place – good anchored backlinks from a whole host of different subnets. Brilliant! Plus, you don’t have to slog out the marketing. No sir. Now you got a bunch of people all pimping you out and you sit back and watch the dough roll in. Do your underlings make money? Well, some make a bit from the affiliate links. Some make nothing. But it doesn’t matter, because they are all invested in your product so they won’t start writing crap reviews about it because that wouldn’t get them any cash, now would it? I mean how about a review that said “hey, ho, this product is shit, but buy it through my aff link anyway cause I need the money”. Aint going to work is it? Nope. Even better if you can get people to sign up for a recurring fee based product. Now that’s they way you do it – money for nothing.

Anyway, I’m sure you’ve seen the kind of thing I’m talking about…..sign up for only 300 bucks a year and you get access to a whole host of things….tools…..hosting……blog…..domain….bla bla bla.

Thing is, in a way, people are happy to pay if you take complexity away from them. And many of these all in one packages do that. It’s always cheaper to buy your own domain for 5 dollahs! and a some hosting for almost nothing per year, but then you have to worry about DNS entries and setting up wordpress and updating wordpress and all sorts of things. Nope, people will pay good money if they don’t have to think. And fair enough.

In my rambling way, I’m getting around to the point of the post….don’t worry.

Yeah. the point. See it is hard to find honest reviews of products that promise to make you money from your website. Well, it is hard to find honest reviews of products really. Even radio air time is bought – and I’m not talking about adverts….the actual songs you listen to on the radio – that air time is bought and paid for by A&R companies……so imagine how difficult it is to find an honest review of a product. There are some floating around though.

Go read this post on Griz’s site about Site Build It Don’t Buy It. And then read the post that started it off Site Build It Scam Reviews. Now there’s some controversy for you.

I like to read Griz now and then, because he makes a lot of (ad)sense. he he he. And if you are prepared to read his stuff and navigate his god-awful website, there are some gems hidden there. So Griz, in the great irony that is the internet, despite not really caring for social networking, has a fairly social blog. His posts easily generate 100s of comments…..and even though he preaches backlinks backlinks backlinks, his site has really morphed into a nice central meeting point for a fair number of online marketeers who practice the time honoured method of getting natural seo traffic from good anchored backlinks. Griz put out a small call to action to get some honest Site Build It Reviews out there on the internet and got a lot of shit from a lot of people about it. Actually, I’ve noticed he has been getting a fair amount of shit online recently whenever he opens his mouth and tries to tell people a thing or two about seo. Which is crap really, because if Griz takes a liking to your site and then say “but you know shit about seo”, there’s a perfect opportunity to learn something in my opinion. In fact, if the guy uses your site as a case study on his site, you are probably going to get a nice boost in traffic, and probably some decent anchored backlinks to set you on your way…..so really just say thanks for the links and can I have some more please? 🙂

Meh, anyway, so you should go read about site build it.

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Categories: Uncategorized

Theme spring clean

(or where I tell you how not to make money online by developing your own wordpress theme)

So, I’ve been developing a wordpress theme for fun and profit. Well, fun mostly. Because I’m not going to try and sell it or anything. Just give it away. I mean why not – there’s so much free stuff on the net these days that I have taken advantage of, that it seems only fair.

But anyway, in honour of my development work, I thought I would change up the wordpress theme here at the old underdogblog. Gone is the gloom. You are now witness to a new white minimal theme. Not one I developed mind….you can’t upload your own theme on a wordpress.com hosted site. Well, you probably can if you pay them, but then you might as well become self hosted….and since this is my exploration of how to make money online for free, I’m not quite ready for that yet. See in this respect, blogger completely owns wordpress. On the free blogger platform, you can do anything you want. Change up the theme completely if you feel like it. Mess with the colours and stylesheet. Everything. For free. But that’s google for you. They get your data, you get free shit 🙂

So anyway, here’s an image pre-makeover….

Chaos theme on the underdog blog

Chaos theme on the underdog blog


using the Chaos theme……and one after the makeover
Journalist 1.9 theme on underdog blog

Journalist 1.9 theme on underdog blog


using the Journalist theme.

Thing I’ve learned while messing about with creating my own theme is that wordpress is a great time sink. At the end of the day, you spend a lot of time tweaking your design to get it pleasing to the eye. Time you could have spent getting more content up or creating more niche blogs or getting yourself some backlinks……I mean it’s not like there aren’t tons and tons of free themes out there already. You could probably earn money taking online surveys in the time it takes you to create a wordpress theme…even if I’m not a big fan of the get paid to initiatives (perhaps and understatement since I have previously proclaimed them to be the worst way to make money online). Of course, giving away a theme is a great way to get backlinks, as long as people start downloading and using your theme. And there’s the rub. Kind of a catch 22 – you need traffic to get people to download your theme to get traffic to your website :). Aaaah there’s that trademark cynicism. Yesss, you thought I had lost it didn’t you?

Anyhoo….just so you know, spring cleaning and all that – the best way to spend your time when you should be making money online.

Categories: Create, Do not start

Posterous a new email blogging platform

So, I thought I would play around with posterous. For those of you who are woefully behind the times, Posterous is a new blogging platform. Well sort of a mix between blogging and microblogging….but really with an emphasis on blogging from your email client.
Posterous is pretty smart, just write it an email, attach images, music, videos….whatever you want, and it figures out what to do with it all. I like it. Check it out on my new blog How to make money online with posterous.

Why do I like it? Well, it lets you create blog posts quickly, without bells and whistles it’s true, but still, sometimes speed is of the essence. Now posterous currently doesn’t have a lot of front end features. There’s only one template that I can see. Which in a way is pretty good, because you spend your time worrying about the content rather than what your blog looks like. See, I think too many bloggers out there on wordpress get swamped by the plethora of free wordpress themes and spend so much time faffing about with the look and feel of their blog, that they forget to put any words down whatsoever. Another reason I like posterous is because it is kind of perfect for creating backlinks to your site. If you are the kind of online marketer that runs multiple sites, and if you are trying to make money blogging, then you probably do, logging in and out of accounts all the time gets tedious. Blogging by email though, that’s pretty cool. See for every site you set up, you can post to a different address to create your blog post, so, for example, I’ve set up a second posterous blog underdogblog.posterous.com. Now to post to my first blog, how to make money online with posterous, I just email post@posterous.com from my email account, to post to the second blog, the underdog blog at posterous, I use a different send to email address post@underdogblog.posterous.com.

So now, I can see you thinking – hey that’s neat. One email address, multiple blogs, I can update my entire farm from one email account. Hey. That is neat. Check it out.

Categories: Flotsam, Jetsam